FU Research / About
An independent studio for long-term thought.
FU Research documents considered thinking on business strategy, competitive advantage, decision-making and long-term value creation.
The Studio
The aim is simple: to study consequential questions carefully, communicate findings clearly and build a useful body of work over time.
The work begins with primary sources and evidence. It favours context over commentary, enduring principles over passing trends, and intellectual honesty over certainty.
Founder
Ruilin Fu (Jerry)
Founder, FU Research
Ruilin Fu founded FU Research as an independent platform for studying businesses, strategy, and long-term value creation.
His research focuses on how companies build and sustain competitive advantage, with an emphasis on primary-source research, evidence-based analysis, and long-term thinking.
Through FU Research, he aims to make complex businesses easier to understand through clear, independent research.